Laura
Subliminal Visual StimuliSubliminal Stimuli (“Below Threshold”) are sensory stimuli below threshold for conscious perception. When we speak about “subliminal visión stimuli”, we refer to words or images presented in a way that is unidentifiable for the viewer, for instance, if the image is flashing very fast and concious mind cannot apprehend. Greenwald, a psychology professor, has investigated scientific methods to understand the phenomenon of subliminal activation, statistical methods than allow to know the efect of a subliminal message. One of the most important results is that subliminal messages can be used for diagnosing psychological conditions and monitoring therapeutic effectiveness. The video explains some of the Subliminal Visual Stimuli used in advertising.
Marisol
Until 1970’s publicity field was related to economic and commerce studies only. After some research on the discipline, the emotional component came out as one of the major aspects to be considered when advertising it’s created. The fundamental idea about putting into consideration the emotional aspects of society is that publicity allows people to live or experience new realities, ideal realities or hiperealities. Publicity has been always a mechanism of making dreams true for the mass, which create an ideal of living according to western culture standards. It’s here where the emotional component finds its roots, people find a landscape from reality in the advertising they see, the main point is to avoid falling into individual’s reality and make a “must be” reality possible. Therefore the establishment of a brand is crucial if we are willing to persuade people about a way of life. So publicity has the assignment of building a brand that the consumers will choose by generating pleasurable emotions, this means that the designers have to imagine how costumers will feel about the products that certain company is offering. In addition, publicity´s work consists on creating a bonding relationship between clients and products. The message transmitted by the advert points out to the client’s hearts, to their inner desires and wishes, if the product offered is able to fill those feelings the clients are waiting for, the brand is going to be consolidated and it will be competitive in a free market. Thus, publicity don´t rely anymore on rationality, but on emotions associated to flavor, style and design based on the sensations these goods may cause. In conclusion, new marketing has to deal with the neurological components of emotions, in other words, it has to fulfill symbolically or actually the costumer’s inner desires making people feel comfortable with the brand and so be faithful to the product.
Carolina
First all, I wanna tell you I enjoy your blog.
ReplyDeleteFor Laura, I wonder about how subliminals messages in unknown languages can influence us, is that possible??
For Marisol, does the goals justify the ways??
Mauricio, first of all the text does not justify any kind of emotional manipulation done by publicity. Making that clear, when we talk about western societies and capitalism we talk about a way of living, and it means that advert is there to promote those ideas, so the system can persist. Now, If we are to talk about the good or evil means that are used to achieve consume, we enter into a philosophical issue. On one hand, talking from a rational point of view in which the personal benefits of an agent are the most important outcome over the other results of the interaction, it is feasible to employ any means in publicity (if the interested agent is the economy)to get the best results that we can. On the other hand, if we talk from ethics,Kant told us that the categorical imperative consist on doing the best thing that benefits the most of the people, and selling a way of life does not go in detriment of people aims. Thus, what I really thing is that people is so insert in the system that they get pleasure from the goods of consumption and publishers just fill that needs. I hope i fulfilled you question. thanks for your comment.
ReplyDeleteI never said that your text justify an emotional manipulation, it was just an open question...
ReplyDeleteYou fulfilled my doubt, is true that the publishers fill the people's needs but all of this is a "vicious circle" since the publishers can also create the needs, that's the case of the rupture innovations: the innovation is release, then the publishers create the need, later the people demand more of that need, and the publishers fill it, until a new nobel product arise and the cycle will begin again.
Mauricio,
ReplyDeleteAbout subliminal messages in unknown languages what i can say to you is that the text above talks specifically about visual stimuli, so, it is done with images, logos, and other kind of strategies which surely do not mind the language, however, if you are talking about subliminal acoustic messages, as the famous in songs that are played backwards...Well, personally, i do not believe in that kind of subliminal messages, i think it is related to the " pareidolia" that is a physcologycal phenomenon according to which a vagal stimulation is bad perceived as a recognizable form, so if i think there are not acoustic subliminal messages in song, in the native language, even less in an unknown language.
Regards and thank you for reading and commenting.
Yes, of course it is a cyclical system, otherwise economy wouldn't have progress. The system itself is who creates the new needs, the non natural ones as Marcuser said, the job of the publishers is to make those products and goods necessary for people's life through emotional advertising.
ReplyDeleteI didn't suggest you said I justify the system. I just wanted to make it clear before any answer.
Thanks once again. I hope you enjoy the other post also.